Flooring Xtra Hawkesbury: Where Design Meets Flooring Expertise
The Sydney tour continues on The Underlay as Matt and Michael head to the Hawkesbury to visit one of Western Sydney's most unique showrooms, Flooring Extra Hawkesbury. Sitting down with store owner Jennifer, this episode quickly becomes far more than a store profile; it turns into a masterclass in flooring, retail, and understanding what customers actually need when choosing a floor.
Jennifer shares her journey from retail salesperson to supplier representative, and finally to opening her own store in 2017 after more than two decades in the industry. Her passion is clear; flooring isn't just a product, it's about solving problems and guiding customers through an overwhelming decision. The conversation dives into what makes her store different, including a strong focus on design, styling and creating a welcoming space where customers can visualise their home, not just pick a colour.
The episode explores real-world issues retailers and homeowners face every day, from lighting affecting colour choice to why the "house picks the floor" to the critical role of subfloor preparation. Jennifer explains how installation quality, proper preparation and realistic expectations matter far more than marketing claims, particularly with modern products like hybrid and floating floors.
Along the way, the team talks trends, why greys are disappearing in favour of warmer tones, the importance of installers, and how warranties actually work. It's honest, educational and full of practical advice for retailers, installers and homeowners alike.
If you want to understand flooring properly, this episode is essential listening.
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