Inside the Machine: Michael Roberts on China, QC, and Clever’s Growth
In this high-energy return episode of The Underlay, Matt welcomes back Michael Roberts, GM of Clever Choice, fresh from a whirlwind two-month tour across Australia and China. From interstate road trips with Ian Walker to a jam-packed product testing mission in China alongside Sean and Greg, Michael gives us a front-row seat to Clever’s evolution.
This episode pulls back the curtain on what makes Clever tick, from cultural transformations in the Sydney warehouse to the obsessive quality control systems operating in both Australia and China. Michael shares insights into the power of having their own QC team on the ground in China, what goes into testing flooring products for our unique Aussie climate, and how Clever is using automation, AI, and next-gen warehousing to stay ahead of the game.
Matt and Michael also touch on some big-picture topics: why Clever isn’t afraid to be open about Chinese manufacturing, how product refinement is overtaking product expansion, and what it means to keep small business values while playing in the big leagues.
We also get personal, Michael opens up about balancing gym life with national travel, the importance of mental health, and why consistency (in both workouts and work ethic) is the real game-changer.
With new partnerships brewing, more industry-firsts on the horizon, and an exciting second half of 2025 ahead, this episode is equal parts reflection and rally cry.
Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!
Join the conversation:
Join the conversation:
- Would you try turtle on a factory tour?
- Is a 55-day turnaround even real?!
- Can CrossFit actually make you a better business leader?
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