The Underlay - A Clever Choice Podcast

In this episode of The Underlay Podcast, hosts Matt and Michael sit down with Phil Buckley, the newly appointed CEO of the Australian Timber Flooring Association (ATFA), for an open and insightful conversation about the future of the flooring industry.

Phil's journey is anything but typical. Growing up in Sydney, he watched his mother build one of the city's largest timber flooring companies from scratch, spent his teenage weekends on the tools, and then pivoted into education before returning to flooring to build a successful commercial and retail operation. Now, just five weeks into his role leading ATFA, Phil shares how a lifetime of hands-on experience, from laying floors to running businesses and conducting more than 600 flooring inspections, shapes his vision for the association.

The conversation delves into the significant industry challenges and opportunities currently facing the sector. Phil explains the impact of the recently announced Great Northern Koala Park, which has halted access to crucial resources, such as blackbutt timber. He talks candidly about the human cost of policy changes on small businesses, mills, and communities, and why understanding the people behind the industry matters as much as protecting the environment.

Education and training are at the forefront of Phil's strategy. He outlines ATFA's ambitious plans to upskill everyone in the supply chain – from retailers and sales teams who need better product fit-for-purpose knowledge, to installers, inspectors, and warranty managers who must communicate technical insights clearly to consumers. The episode also explores how ATFA is making training more accessible through online modules, face-to-face workshops, and purpose-built facilities across Australia.

Phil doesn't shy away from the complexities of change – whether it's new regulations, global timber supply pressures, or technology like AI reshaping the manufacturing and retail sectors. But his message is clear: progress shouldn't leave people behind.

Whether you're a retailer, installer, manufacturer, or just passionate about the flooring industry, this episode offers a valuable perspective on where the sector is headed and how ATFA plans to lead with innovation, education, and support for its people.

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